http://www.yousleepwhenyoudie.com you sleep when you die...and other unpopular thoughts from retail marketing leader, Jordan Zimmerman Mon, 06 Feb 2012 21:31:47 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 http://www.yousleepwhenyoudie.com/2012/02/02/the-super-bowl-ad-that-changed-everything/ http://www.yousleepwhenyoudie.com/2012/02/02/the-super-bowl-ad-that-changed-everything/#comments Thu, 02 Feb 2012 18:31:59 +0000 JZ http://www.yousleepwhenyoudie.com/?p=2909 "1984" was the very first high-profile Super Bowl ad. It was an event in itself. Before this, the ads you saw during the Super Bowl were pretty much like all the other ads you saw during any other football game. Nobody tuned in to watch the ads; people tuned in to watch the game. But on Super Bowl Sunday, 1984, Steve Jobs, a master promoter, changed that. He got people to pay more attention to his ad than they did to the game! Along the way, he paid for a bigger production budget for a TV ad than anyone had ever seen ... freaked out the Apple board of directors ... and raised the bar for my entire industry.]]> http://www.yousleepwhenyoudie.com/2012/02/02/the-super-bowl-ad-that-changed-everything/feed/ 5 http://www.yousleepwhenyoudie.com/2010/02/08/and-who-almost-got-fired-for-doing-it-part-2/ http://www.yousleepwhenyoudie.com/2010/02/08/and-who-almost-got-fired-for-doing-it-part-2/#comments Mon, 08 Feb 2010 15:05:42 +0000 JZ http://www.yousleepwhenyoudie.com/?p=594 So you know Apple made the Super Bowl ‘super’ with its ‘1984’ Macintosh commercial. But I bet you didn’t know that Chiat/Day – the agency behind the commercial – almost got FIRED for it! ]]> http://www.yousleepwhenyoudie.com/2010/02/08/and-who-almost-got-fired-for-doing-it-part-2/feed/ 0 http://www.yousleepwhenyoudie.com/2010/02/05/who-made-the-super-bowl-super-part-1/ http://www.yousleepwhenyoudie.com/2010/02/05/who-made-the-super-bowl-super-part-1/#comments Fri, 05 Feb 2010 22:55:57 +0000 JZ http://www.yousleepwhenyoudie.com/?p=584 Every revolution starts with a single shot. In everything we see in life, some event or breakthrough opened the gate. Most people will be glued to their TV sets this weekend watching the Super Bowl. Did you ever wonder how it got ‘super?’ After all, there are championships in every sport, but only one Super Bowl. How did it really happen? ]]> http://www.yousleepwhenyoudie.com/2010/02/05/who-made-the-super-bowl-super-part-1/feed/ 0