You Sleep When You Die

I posted a blog last week in support of our client, Lane Bryant, and their fight against content censorship and discrimination against curvy women. While we strongly believe that this is fight that needed to be fought in the public eye, we had no idea just how big this thing would be.

Over the course of the past week, almost 2.5 million people have viewed the new spot, making it the most viewed spot on YouTube and the biggest viral video of the week, according to Ad Age. The story has been picked up by television shows and networks around the world, including The Today Show, The Early Show, CNN, The Tonight Show, The O’Reilly Factor and Saturday Night Live. It has been featured on hundreds if not thousands of blogs, not to mention one Tweet every 30 seconds at one point. That’s crazy!! Or is it?

Would it piss you off if someone else decided to define what the universal standard of beauty should be? What about if it was a powerful TV network (or two TV networks) forcing that decision on you? It pissed the hell out of us, especially because it involves one of our partners, Lane Bryant.

Have you watched the new TV show, Undercover Boss? The new CBS reality series follows high-level chief executives as they go ‘undercover’ in their own companies. These execs get an up-close-and-personal look at the inner workings of their organizations, including the good, the bad, and the ugly. Waste Management, 7-Eleven and Hooters have already been featured.

You’ve got to be freakin’ kidding me! How do these employees not know they’re working hand-in-hand with their company’s own CEO??

We all know that kids today are ‘online’ more than ever before, including phones, computers, TV’s and other electronic devices. What most of us don’t know is just how much time we’re really talking about. According to a recent study from the Kaiser Family Foundation, “the average young American spends practically every waking minute” using one of these sources. The numbers are shocking…

Unless you haven’t turned on your television within the past couple of weeks (and even then you’re probably not immune), you’ve heard about the shit storm NBC has gotten itself into over its late-night lineup…

Trust me, I get that it’s all about the bottom line in business. But I also believe that a man – or a network, in this case – is only as good as his word. NBC’s Jeff Zucker should be ashamed of himself for throwing O’Brien aside the minute things got tough.