http://www.yousleepwhenyoudie.com you sleep when you die...and other unpopular thoughts from retail marketing leader, Jordan Zimmerman Mon, 06 Feb 2012 21:31:47 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 http://www.yousleepwhenyoudie.com/2011/08/25/back-to-school-a-lesson-for-grownups/ http://www.yousleepwhenyoudie.com/2011/08/25/back-to-school-a-lesson-for-grownups/#comments Thu, 25 Aug 2011 14:00:30 +0000 JZ http://www.yousleepwhenyoudie.com/?p=2432 This is not just about writing checks, but about personally working hand and hand with a local school and local officials... Together, we are making a huge difference for the students.]]> http://www.yousleepwhenyoudie.com/2011/08/25/back-to-school-a-lesson-for-grownups/feed/ 5 http://www.yousleepwhenyoudie.com/2011/07/06/america-wins-casey-anthony-the-media-and-the-presumption-of-innocence/ http://www.yousleepwhenyoudie.com/2011/07/06/america-wins-casey-anthony-the-media-and-the-presumption-of-innocence/#comments Wed, 06 Jul 2011 16:33:19 +0000 JZ http://www.yousleepwhenyoudie.com/?p=2285 I believe the prosecution was shamefully manipulated by a ratings-hungry press. As a result, it brought a case to trial that was too damn weak to win a conviction. ]]> http://www.yousleepwhenyoudie.com/2011/07/06/america-wins-casey-anthony-the-media-and-the-presumption-of-innocence/feed/ 9 http://www.yousleepwhenyoudie.com/2011/05/26/upfront-numbers-less-than-up-front/ http://www.yousleepwhenyoudie.com/2011/05/26/upfront-numbers-less-than-up-front/#comments Thu, 26 May 2011 15:32:10 +0000 JZ http://www.yousleepwhenyoudie.com/?p=2177 According to a recent article in the New York Times, broadcast network executives are "anticipating a robust gain in ad revenue of $600 million to $800 million" in the upfront market... Personally, I am dubious about the numbers these people are throwing around, because broadcast advertisers have a long history of being way off base on this kind of thing.]]> http://www.yousleepwhenyoudie.com/2011/05/26/upfront-numbers-less-than-up-front/feed/ 0 http://www.yousleepwhenyoudie.com/2010/04/30/throw-the-world-a-curve/ http://www.yousleepwhenyoudie.com/2010/04/30/throw-the-world-a-curve/#comments Fri, 30 Apr 2010 21:54:24 +0000 JZ http://www.yousleepwhenyoudie.com/?p=1060 I posted a blog last week in support of our client, Lane Bryant, and their fight against content censorship and discrimination against curvy women. While we strongly believe that this is fight that needed to be fought in the public eye, we had no idea just how big this thing would be. Over the course of the past week, almost 2.5 million people have viewed the new spot, making it the most viewed spot on YouTube and the biggest viral video of the week, according to Ad Age. The story has been picked up by television shows and networks around the world, including The Today Show, The Early Show, CNN, The Tonight Show, The O’Reilly Factor and Saturday Night Live. It has been featured on hundreds if not thousands of blogs, not to mention one Tweet every 30 seconds at one point. That’s crazy!! Or is it? ]]> http://www.yousleepwhenyoudie.com/2010/04/30/throw-the-world-a-curve/feed/ 5 http://www.yousleepwhenyoudie.com/2010/04/22/lane-bryant-we-support-you/ http://www.yousleepwhenyoudie.com/2010/04/22/lane-bryant-we-support-you/#comments Thu, 22 Apr 2010 22:50:19 +0000 JZ http://www.yousleepwhenyoudie.com/?p=1044 Would it piss you off if someone else decided to define what the universal standard of beauty should be? What about if it was a powerful TV network (or two TV networks) forcing that decision on you? It pissed the hell out of us, especially because it involves one of our partners, Lane Bryant. ]]> http://www.yousleepwhenyoudie.com/2010/04/22/lane-bryant-we-support-you/feed/ 15