His fifteen-second clip set O’Neal apart from the pack yet again. With that fifteen-second announcement, O’Neal proved that he has a much better sense of the dynamics of social media than many marketing executives.
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The Future of Reading
As you read this blog entry, you may have killed another traditional print newspaper or magazine, or caused a library to close. That might be a little bit of an overstatement, but not by much. (Just look at the numbers released by the Audit Bureau of Circulations back in October.) Some people are choosing to sit around and ring their hands about the demise of traditional media. I say wake up and move on…it’s actually a GOOD THING!
askJZ: The Chinese Bubble
Thanks to Jim Maxfield and @HarilaosMichael for providing two of last week’s top questions. Remember, get your questions about advertising, business, the economy and more answered every Wednesday by posting comments to blog posts or, better yet, on Twitter via #askjz.
“Jordon, give us your business perspective on the U.S. debt issue.”
“I’ve been following what people like Robert Prechter and Marc Faber have been saying about the world economy. What’s your take?”
askJZ: Get in the Conversation
Thanks to Ed Ethridge for providing one of last week’s top questions. Remember, get your questions about advertising, business, the economy and more answered every Wednesday by posting comments to blog posts or, better yet, on Twitter via #askjz.
“What is your response to Jonathan Salem Baskin’s recent Ad Age article, “What If Giving Up Your Brand Really Means Giving Up?” If the trend is moving towards NOT trusting the people we engage with through social media platforms, how will advertisers and marketers adjust? And will it even still be relevant?
You’ve always espoused growing a brand while simultaneously driving traffic and sales. Where does social media fit into this Brandtailing pyramid?”
Speak Out or Get Out
I have made a career out of speaking my mind – and saying things that are not always viewed as popular. I’ve never done it simply to hear myself speak. Rather, my hope is to always trigger and provoke other peoples’ points of view, especially if they differ from my own. I never run from challenge. Instead I run to it. Why? I have always believed that the best business ideas and solutions come from working through points of conflict, not simply finding the greatest common point of agreement.
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