You Sleep When You Die
you sleep when you die...and other unpopular thoughts from retail marketing leader, Jordan Zimmerman
An essential part of the brand experience is exclusivity since not everyone is a Craver. So we created an exclusive community and used White Castle’s already strong sense of belonging to fuel conversations around the passion that connects to the White Castle brand. Craver Nation’s mission is simple: to be where Cravers are – whether that is social, digital, broadcast television, radio, or mobile device – and to serve as a platform for conversing and engaging with the White Castle brand.
Tomorrow, April 26, is Take Our Daughters and Sons to Work Day. This is a great opportunity, not only to get closer to our own kids by showing them what we do, but also to inspire them and give them a sense of passion and possibility and excitement about all the cool things that can happen in the workplace once you find your own mission in life. At Zimmerman, we encourage our people to bring their kids in to work on this day. If you lead a team, I hope you encourage your people to do the same thing.
Lots of companies claim to be dedicated to their clients. But how many of them actually go above and beyond the call of duty to show it?
When you step off of the elevator at Zimmerman, there’s a quote from me on a sign that says, “Relentlessly pursue the client’s goal, but never rest in the glory.” That’s more than a motto for us – it’s something we live and breathe every single day…
Everybody wants it. If you were lucky enough to grow up with White Castle (like I did), you are a devoted customer for life. And if you didn’t grow up with it, you wish you did!
As great and as iconic as White Castle is, it will be making some changes moving forward. I’m excited that Zimmerman will be there to create and witness these changes but also to drive the brand’s future success.
Now that’s hot.
Take a look at the press coverage in AdvertisingAge and AdWeek.
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