You Sleep When You Die

Growing up in Old Bridge, New Jersey, I noticed a couple of things at a very young age. One: every one of my parent’s friends hated what they did for a living. And two: every one of my friend’s parents hated what they did for a living. So I decided early on that I wanted and HAD to find something I would love to do.

When is the rest of the industry going to wake up? We have continued to kick the shit out of other agencies for the last five years. We won 14 out of 15 pitches in 2009. Overall, we are 40 out of our last 45 pitches.

How do we keep winning when other agencies can’t even hold onto the clients they already have?

Everybody wants it. If you were lucky enough to grow up with White Castle (like I did), you are a devoted customer for life. And if you didn’t grow up with it, you wish you did!

As great and as iconic as White Castle is, it will be making some changes moving forward. I’m excited that Zimmerman will be there to create and witness these changes but also to drive the brand’s future success.

Now that’s hot.

Take a look at the press coverage in AdvertisingAge and AdWeek.